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COLLABORATIVE ADVANTAGE
From Surviving to Thriving in Volatility
How can managers thrive in the new competitive environment characterized by unprecedented volatility and uncertainty? Discover practical strategies for collaborative advantage through inspiring case studies and personal journeys of accomplished leaders such as John Hennessey (Chairman Google/Alphabet), Satya Nadella (CEO/Chairman Microsoft) and Mathias Döpfner (CEO Springer). Rooted in cutting-edge research, this book illustrates how to manage collaborations in a data-driven way.
Forget competitive advantage. Collaborative advantage is the new imperative for the next decades.
What people are saying
“In today’s dynamic markets, companies need to collaborate to have access to all assets and capabilities necessary to out-innovate competitors. However, to collaborate effectively is an organizational capability that needs to be build and nurtured. This book shows how.”
– Claudio Feser, Co- Founder Leadership Practice McKinsey & Company
“A must-read for every innovator and transformator!”
– Franziska Tschudi Sauber, President of the Board, Weidmann Group
“If you’re a transformational leader in an aging industry seeking innovation and growth, look no further. Oliver & Raphael’s captivating & very practical insights on growth through collaborations and partnerships is the beacon you’ve been searching for.”
– Rashmi Kasat, VP Digital Technologies, Metso
“Transformation is a necessity in the new business environment. Collaborative Advantage outlines how to do it in a sustainable way.”
– Marianne Janik, CEO Microsoft Germany
“Collaborative Advantage is packed with great examples and useful insights into innovating for the future. It is an essential guide for anyone interested in Open Innovation.”
– Henry Chesbrough, Professor at UC Berkeley, Author of Open Innovation
How the book is organized
Analytics
How can companies use data and AI to better manage transformations?
- Involve stakeholders and define strategic goals
- Leverage HR data
- Generate visuals and look for patterns
- Prioritize, optimize, nudge, feedback
As knowledge workers use ever more software tools, they leave digital footprints which form an untapped treasure trove for people analytics. This allows for a real-time, data-driven understanding of how the work in the organization actually gets done. With a diverse set of concrete examples, we illustrate how these data sources can be interpreted and used in practice to drive transformative business value. We also explain the six collaborative signatures leaders should watch out for and how to interpret them.
Innovation is at the heart of open organizations. They build collaborative advantage by involving customers much earlier in the innovation process and leveraging flexible cooperations with external partners such as start-ups.
By embracing these principles, you can foster a culture of creativity, engage customers as partners, and propel your business forward in an ever-evolving landscape of innovation.
Innovation
How can companies innovate faster than the world changes?
- Co-create your business with customers
- Break up internal echo chambers
- Nurture innovation across silos
- Build a culture of creative collisions
Scaling
How can companies unleash hyper-growth and scale up their successful innovations?
- Leverage your ecosystem
- Leverage collaborative networks
- Scale faster by scaling lean
- Lead with a focus on collaboration
Enhance your scaling abilities by focusing on your core strengths, leveraging your ecosystem, and building a collaborative edge that supercharges your growth while keeping things simple. Our book dives into the art of hyperscaling through strategic partnerships and networks, revealing five essential strategies to help you get there.
Whether you’re a startup looking to expand or an established company aiming to stay agile, these strategies will help you navigate the path to rapid and sustainable growth.
Open organizations lead in transformation by revitalizing their capabilities through partnerships and acquisitions in response to market changes, like digitalization, to create collaborative advantage. We delve into effective strategies for breaking down silos and driving transformation across the organization.
By adopting those strategies, you can dismantle barriers to transformation, foster innovation, and promote a more agile and responsive organizational culture in today’s interconnected business landscape.
Transformation
How can companies get their transformation done?
- Apply leadership rotations
- Build on joint field trips
- Assemble a diverse coalition
- Combine autonomy and synergy
Authors
Raphael Boemelburg combines a PhD in Management with a degree in Psychology and international work experience in the technology sector to explore emerging business opportunities at the intersection of Psychology and Technology.
Oliver Gassmann is Full Professor of Technology Management at the University of St. Gallen, Switzerland, and is recognized as one of the leading innovation scholars worldwide. He serves on the board member of several multinational companies.
Our Services
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Consulting
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Workshops
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Keynotes
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Further Endorsements
“A very recommended book for all who want their company to excel in the next years.”
– Dr. Luigi Pedrocchi, Group CEO Mibelle Group (2000-2022)
“Dealing with uncertainty can be daunting, but it also presents an opportunity for growth. This book provides inspiring and actionable tools, to empower leaders (or individuals) and teams to unleash their full potential and to tackle challenges head-on. The myriad of illustrative real-life examples serve as guiding lights, showcasing how others have triumphed in similar situations.”
– Christine Graeff, Chief People Officer, Credit Suisse
“Not heroic foresight but focus on own strengths and open collaboration is what enables successful transformation – an inspirational and practical guide for how to get it done.”
– Dr. Christoph Loos, Chairman of the Board of Directors, Hilti Group
“This book delves into the essence of business transformation. I felt it provides valuable insights into unique styles of leadership that foster innovation and collaboration, leading to favorable outcomes.”
– Roshni Nadar, Chairperson HCL Technologies, Forbes “The world’s 100 most powerful women”
“In a world where competitiveness is no longer enough, Collaborative Advantage provides a ground-breaking framework for achieving success through collaboration, innovation, and transformation!”
– Stephanie Schoss, Founder C Talks
“If you and your company want to be successful in tomorrow’s world- Collaborative Advantage is a must read! In a Hyper-VUCA world, adaptability, entrepreneurship, speed and leveraged ecosystems are key for a successful transformation.”
– Stephan Seifert, CEO Körber Group
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